As
markets change, businesses constantly review their market positioning and make strategic
choices about new positions to take up and which to vacate. Some will want to do this as a
defensive move to prevent erosion of their established revenues, to others repositioning
is an opportunity to take the offensive and seize a share of new markets. We help
companies make these choices in our Strategic Renewal Service.
Repositioning involves both changing products and services
to meet the expectations of the new market positions, and changing the markets perception
of your company.
These changes are likely to impact every aspect of your
company’s marketing and operations. And the changes must be coherent and concurrent
to avoid market confusion and serious risk to your company’s health.
How can we help? We will help develop project plans to cover all aspects of change
required. These include:
Product Development or Enhancement
Tactical Sales & Marketing Plans
Marketing Communications
Customer Service development
Training programmes
It is vital to have an independent perspective on how your
customers, suppliers and employees will view your repositioning in the market. Only by
anticipating their reaction and through a sound understanding of the needs of the market,
can a sound repositioning plan be constructed and implemented. We provide a team who can
not only provide this independent perspective, but who have also had first hand in-depth
experience in all the areas listed above.
