Case Study 1
Quality Marble
Quality Marble manufacture and supply marble products to the construction industry and
directly to the public. The business had full order books and was successful. However the
managing director wanted to expand the business. This required increasing production
capability and ensuring that the new business could be managed effectively. We were asked
to identify how this could be achieved.
We conducted an operations review, looking at their core products/services. This included
analysis of the marketing, production, and installation processes. We spoke to staff,
customers and competitors. We scrutinised the company accounts.
This resulted in the identification of the true levels of profitability for part of the
business and the amount of management resource taken to manage each of these distinct
operations. The operations review was used to develop a business plan for expansion which
included capital investment and relocation plans.
Following the presentation of our findings Quality Marble moved out of one business
sector, relocated its operation and invested in new plant.
Case Study 2
Offshore Gaming
Following its relocation to Gibraltar a major gaming organisation had witnessed phenomenal
growth over the previous 12-months. Whilst concentrating on its core business, other parts
of the operation had developed more slowly. The client now wanted to develop its US Sports
Betting operation.
The CCM consultant conducted an Operations Review that recommended:
¨ A shift into targeted marketing and a significant reduction in general advertising
¨ A business development plan using opt-in email as a key part of its approach
¨ Diversification - aiming to reduce lower margin sports and products
¨ Strengthening of the management team through the introduction of management objectives
and appointment of new managers
¨ Development of a range of promotions aimed at attracting new customers to the service
¨ Introduction of new business processes to improve customer service
¨ Specification of a new computer based system to improve speed of service and management
of customer accounts
Following presentation of our report all of the recommendations were implemented. |
